Rumer Willis Is the New Face For Badgley Mischka

Photo Courtesy of Badgley Mischka

Rumor Willis, actor in the “hit movie” Sorority Row and the eldest daughter of actors Demi Moore and Bruce Willis, is the new face of  Badgley Mischka’s Spring 2011 ad campaign.

Rumer will be appearing in ad campaigns for the brand’s lifestyle collection, which includes eveningwear, footwear and accessories.

Faces of Bagdley Mischka’s past campaigns include actresses Eva Longoria, Carrie Underwood and Brooke Shields.

Is it just me? Or does the selection of Rumer seem like an odd choice.

What do you think? Is Rumer Willis a good fit?