It seems Dove and the brand’s natural beauty campaign has been so concerned with showing the average woman in their ads that they forgot a cardinal rule of advertising: don’t advertise your bodywash as skin bleach.

True, putting a black women in front of the before lizard skin photo and the white women under the Dove treated silky smooth epidermis was most likely an over sight, but a pretty big one.

They even have a very tanned skin women in between, as if to say “lightening happens gradually” like the opposite of a build a tan.

So Dove Ad executives, remember, before the ad is distributed, check for typos, red eye, and implied racism.