Truth in Branding: Viktor Hertz’s Honest Logos

Branding / Graphic Design / Illustration / April 19, 2011

Truth in Branding:  Viktor Hertz’s Honest Logos

What if logos told the truth? What would they look like? What message would they say?

Swedish graphic designer Viktor Hertz may have the answer with his latest work called ‘Honest Logos’.

In his latest graphic venture in which he describes as “revealing the actual content of the company” or “what they really should be called”, Viktor recreates logos from some of the most recognized brands in the world.

Click on the images below to view more of Viktor’s clever and “honest” logos.


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Jacqy Law




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April 19, 2011

Truth in Branding: Viktor Hertz’s Honest Logos