James Franco as the New Face of Gucci’s ‘Made to Measure’ Campaign

James Franco returns to Gucci as the new face for its Made to Measure ad campaign. You might recall Franco channeling his bedroom eyes for Gucci’s cologne ads in 2008.

The new line offers tailor made suits to any fine man with a wallet and unlimited disposable income.

Men can design their suit by choosing from a selection of 178 fabrics and colors, and can even, if they wanted to, add a satin lining for a nice touch.

The suits start at $3,000 and will be available in 11 boutiques worldwide.