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Singer Rihanna replaces Megan Fox as the new face of Emporio Armani’s Fall/Winter 2011 jean and underwear collection. Rihanna rocks a blonde wig, Emporio Armani jeans and underwear in the newest campaign ads shot by Steven Klein.

In the newly released ads, the S&M singer can be seen draping herself on a hood of a car in a multitude of provocative poses wearing her best “come hither” look.

Hot Damn!