Check out this peek of Alexander Wang’s very first “image piece.”  Apparently, Wang prefers the use of the word “image piece” instead of “ad campaign.”

Says Wang:

“We restrained from using those words, because you set yourself up for doing things in a systematic way—like rolling out ads in the magazines certain times of the year. For us, it’s about testing the waters and doing something out of the box.”

The ad “image piece”, shot by photographer Craig McDean, will run exclusively in Interview Magazine in March of this year.