First Look: Kelly Osbourne for Material Girl Spring 2011 Campaign

Fashion / On the Campaign Trail / February 23, 2011

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Photos Courtesy of Macy’s

The campaign images that feature Kelly Osbourne as the new face of the Material Girl collection have been released.

It was announced in January of this year that Osbourne would be taking the place of former Material Girl face Taylor Momsen.

The Spring 2011 campaign was photographed to resemble Madonna’s roots in New York City’s East Village as well as in a studio set inspired by the East Village of the 80s with chain link fences and historical images.

Here’s what Madonna had to say about the Kelly’s debut as the face of Material Girl:

“Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.”

The multi-media campaign was photographed by fashion photographer Brooke Nipar and will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy’s, in Macy’s marketing collateral and online.


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Jacqy Law




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February 23, 2011

First Look: Kelly Osbourne for Material Girl Spring 2011 Campaign