Emma Watson Photographed in Marie Claire December 2010 Issue

Elle is reporting that Harry Potter actress and fashion darling, Emma Watson, is the new brand ambassador for Lancome.

Emma, who is 20-years old, is a much younger direction for the beauty brand that, in the past, has chosen thirty-something spokesmodels like Julia Roberts, Uma Thurman and Juliette Binoche.

The actress tells Elle:

“It’s so exciting, I can’t wait to start shooting, although I don’t wear much make-up, I’m a big fan of Lancome products, especially their mascara.”

The ads will be photographed by Mario Testino and Emma will be featured in both print and TV campaigns.

Do you think this is a good direction for the brand?