H&M’s Romantic Swedish Folklore Inspired F/W 2011 Conscious Collection

Fashion / September 9, 2011
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H&M has revealed its latest Conscious Collection inspired by sweet romantic Swedish folklore for Fall 2011. Featuring lightweight knits, autumn hues, and embroidered details, the line meets all tastes from the uber-fashionable to casual.

Charming body conscious dresses and floral printed shoes adds a feminine touch to the collection. The styles are assembled with an array of inventive textiles, from lace to cotton to leather. The soft cozy styles with weather appropriate threads, are also made with organic linens and recycled wool.

This is a collection that is sure to carry well into the winter months with its skinny trousers, structured trench coats, and flowing skirts with spots of color and effortless layering. The collection’s contrasting textures and rich shades, provides the freedom to mix colors and fabrics for outstanding combinations.

Equally notable is the presence of relaxed fit blouses and blazers in natural tones that go perfectly with the voluminous skirts that are clearly en vogue this season.

H&M presents a series of comfortable, moderately loose knits and cable-stitched tops that are the perfect match for the wide-cut bottoms trend of the moment. Overall, H&M’s Conscious Collection is a seamless representation of the major trends that will be seen when the temperatures cool.


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Tiffany Frasier
Tiffany Frasier




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