Actress Katie Holmes stars in a noir inspired short film for John Frieda’s new DIY Precision Foam Hair Color.

In the black and white tongue-in-cheek film, Katie plays an American actress named Joan Hudson who makes headlines when splitting up with hairstylist to the stars Vincere Bernardo.

The world is shocked when  the actress cheats on Bernardo with a DYI replacement (gasp!)

The replacement?

Why, it’s no other than John Frieda’s new DIY Precision Foam Hair Color.

Didn’t you know?  “It’s a Good Day to Dye.”

Preview the trailer below and watch the full four-minute clip here: