This Seems Fishy: Demeter’s Got a Sushi Scent

Fragrance / November 12, 2012

I love sushi. I could eat it every day—seriously—if my wallet would allow for it.

But that certainly doesn’t mean that I want to smell like it.  And while I was intrigued, I most definitely wasn’t sold when I heard that Demeter was adding a “sushi” scent to their library of classic fragrances.

Now, I know, this is Demeter. They like to push the envelope when it comes to perfume. (Orange Rim Cleaner, anyone? Or how about a spritz of Saw Dust?)

But still, sushi?

Who in their right mind would rant to reek of—or even slightly smell like—raw fish?

No one that I know of, and thankfully, Demeter understands this fact. Which is why the fragrance has no notes of freshly sliced salmon or recently captured unagi. Instead, they’ve captured the non-fishy aromas of the Japanese cuisine, like seaweed, sticky rice, ginger and lemon.


It’s a really fresh fragrance, and if you like citrusy scents than this one is definitely for you. I didn’t notice the ginger until it sat on my skin for a bit, but I liked that extra little kick.

All in all, it’s not a bad cologne, however it really smells nothing like sushi. Which, I suppose, is a good thing, don’t you think?


Susan Linney
Susan Linney
Susan is a freelance writer, born and raised in NYC and currently based in Brooklyn. She’s the senior beauty editor for Meets Obsession, and also writes for online publications such as, and The Huffington Post. Susan had a serious candle hoarding issue that she has no plans to address. She’s currently obsessed with Marc Jacobs’ new beauty line, her black Zara moto jacket, and Aaron Paul.

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This Seems Fishy: Demeter’s Got a Sushi Scent