With three rad hosts and two young acts, the Fashion x Music party was a wormhole of cool appropriately staged in Williamsburg. It was an intimate and spirited shindig that went down at the Wythe Hotel. The liquor was free, the music was live and the fashion was fresh and casual.
Twenty-seven year old music magazine SPIN and Refinery29, the go-to fashion and beauty site, co-hosted the event presented by Virgin Mobile as part of their Backstage Pass campaign.
The multi-platform Backstage Pass campaign included a microsite and celebrity correspondents, like Whitney Port, reporting throughout New York Fashion Week.
Thrown the night before the beginning of New York Fashion Week and featuring rapper Azealia Banks and Brooklyn-based punk band, Hunter, the event also celebrated the partnership between Refinery29 and SPIN, as well as the strong intersection of music and fashion in general.
Christene Barberich, Editor-in-Chief of Refinery29 said in a press release, “Music is a huge inspiration for designers, and this is a fresh way to showcase that.”
Fashion x Music is also officially the first SPIN event since BUZZMEDIA acquired the magazine, and the commitment to broadening coverage to music-related industries is obvious.
Virgin Mobile’s Ron Faris spoke of their involvement, saying, “The most aspiring artists have always used music and fashion as their canvas… And we’re so proud to extend that opportunity to a new generation of artists and brands that express a fresh new perspective on Fashion Week.”