During their AW 2012 runway presentation, large creature cutouts from the children’s book, “Where the Wild Things Are” adorned the runway, and the brand continued to take the wild theme editorially, but this time adding a natural forest element into the monster mixture.
The campaign was shot by British fashion photographer Tim Walker in the Blackheath Forest in Surrey, England. Walker used his signature romantic extravagance to capture Lindsey Wixon, in all her pouty glory, while being accompanied by some furry Maurice Sendak-esque, yeti-like monsters hiding their faces behind Wixon.
The ads feature Wixon wearing the numerous pieces from the collection, such as a black and orange tweed dress, fur jackets and vests, and a leather quilted shouldered jacket. The looks are also paired up with the popular Del Ray and Maisie bags, in addition to the new embellished Alexa bags.
Mulberry creative director Emma Hill was inspired by themes of dark fairy tales and fantasy travels, which is not surprising considering that Hollywood movies, like “Snow White and the Huntsman” and “Mirror Mirror” have been dominating the box offices. And Maurice Sendak’s recent death brought back a lot of fairytale nostalgia.
The collection’s ads capture a childhood fantasy and turns it into a modern, mature, yet whimsical collection.
You can expect to see the ad campaign starting in The New York Times on June 24 and in the August issue of Vogue and Vogue U.K.