On July 19, Opening Ceremony opened the doors to its newest location, a pop-up shop in London’s Covent Garden, which is a perfect addition to the boutique-lined neighborhood.
Celebrations on the first day included everything from a hamburger cart called the “Meatwagon” to the Fatherhood deejays spinning tunes at the turntable.
But the celebration doesn’t stop at the party. The new London location comes with collections exclusive to Opening Ceremony from brands like Topshop, Boy. by Band of Outsiders, Proenza Schouler, ADIDAS and Pamela Love, to name a few.
The Top Shop for OC collaboration shows its patriotism with red, white, and blue colorblocking, just in time for the Olympic games in London. House of Holland and Repetto had the same idea in using the Union Jack’s colors for inspiration, providing the London shop with vivid and sporty designs.
For American shoppers keen on shopping the Opening Ceremony London collection and watching the Olympic games, a few collections offer American Stars and Stripes designs to show your US pride.