Bright colors, color blocking, street style details and a dash of bad-boy sex appeal make up General Idea’s Spring/Summer 2013 collection.
If you can imagine the high cheek-boned hottie sitting across from you on the subway with bright kicks, a functional yet fashionable backpack, and a stray gaze your way, then you’ve just envisioned the story designer Bumsuk Choi seems to be telling.
Coordinates combined slim fitted windbreakers contrasted against loose shirts and shorts created a casual, youthful street aesthetic with heavy influences from Tokyo and Seoul street fashion.[divider]
Photo credit: Dan Lecca