What should a model look like? According to most in the fashion industry, she’s tall, doe-eyed, perfectly proportioned, and most importantly, she’s SKINNY.

The controversy surrounding the fashion industry’s obsession with all things thin hasn’t lost any momentum, and the debate continues to rage on over what size a working fashion model should be.

The latest campaign that’s gone viral is PLUS Model magazine’s spread that features voluptuous model Katya Zharkova, quite literally, intertwined with a faceless anorexic-looking model.

Each photo comes paired with quotes that highlight the absurdity of the industry’s body standards, such as: “Most runway models meet the Body Mass Index physical criteria for Anorexia.”

Even Anna Wintour, who has previously defended the use of small models in Vogue, spoke out against the industry’s absurd standards. In 2010, Wintour was quoted as saying, “We need to reverse the tyranny of sample clothes that just barely fit a 13-year-old on the edge of puberty.”

It’s a simple equation: designers create the clothes, and the clothes are made into sample sizes for these models.  If the models don’t fit into the clothing then they don’t work, therefore these girls will go to dangerous lengths to fit into clothes.

We think PLUS Model does a brilliant job of stressing the abnormality of what the fashion industry considers “normal.”

The magazine explains. “The answer to the question is this, there is nothing wrong with our bodies. We are bombarded with weight-loss ads every single day, multiple times a day because it’s a multi-billion dollar industry that preys on the fear of being fat. Not everyone is meant to be skinny, our bodies are beautiful and we are not talking about health here because not every skinny person is health.”