‘Yves Saint Laurent’ Out, ‘Saint Laurent Paris’ In

News / June 21, 2012

Now that Hedi Slimane is in place at Yves Saint Laurent as its new creative director, we can expect to see many changes over the next few months.

With a vision to restore the brand to its 1966 form, YSL plans to use the same fonts and graphic design from that era. A spokesperson for the brand stated to WWD that these changes will help the fashion house in “restoring the house to its truth, purity and essence — and taking it into a new era” while “respecting the original principles and ideals.”

Although there is no plan for a logo change, we will see a new name for the brand.  Originally named “Saint Laurent Rive Gauche” when the first boutique opened at 21 Rue de Tournon in 1966, the currently brand known as “Yves Saint Laurent” will now be called “Saint Laurent Paris.”

All changes are expected to be introduced over the next several months.

Tags: ,

Meets Obsession
Meets Obsession

Previous Post

Mixing Metallics: Summer’s Midas touch

Next Post

McDonald’s Mod Makeover: Fast Food Chain to See 60s-Inspired Uniforms

You might also like

Leave a Reply

Your email address will not be published. Required fields are marked *

More Story

Mixing Metallics: Summer’s Midas touch

Left to right: Reed Krakoff S/S 12, Elie Tahari S/S 12, Suno S/S 12 Not solely for winter sparkle, metallics rocked the runways...

June 21, 2012

'Yves Saint Laurent’ Out, ‘Saint Laurent Paris’ In