The Icon Archives: The French Riviera

The Icon Archives / July 9, 2012

The summer is all about where to choose to spend it, be it a roof deck bar, your BFF’s front porch, or, for the more glamorous among us, an international destination (not excluding the Sean – Puffy Daddy/P Diddy – Combs White Party).

The summertime is and always will be synonymous with a fabulous spot. And while our springs are reserved for Paris, nothing holds a candle to a sunny, summery jaunt to the Mediterranean coast of France, a.ka. the French Riviera.

How can a place be an icon?

The Riviera is not just The Riviera, it’s a lifestyle, a feeling, a visual touchstone, a fashion plate.

The Icon Archives: French Riviera (1)Fueled by aristocrats and royalty (a fave of Queen Victoria and King Edward VII), this classic resort area began its journey to icon status in the mid-19th century.

Turn of the century Fauve painters splashed its hills in color and Somerset Maugham held his legendarily booze-fueled literary salon at the grand Villa Mauresque on Cap Ferrat.

By the time Hitchcock fell to its charms with his 1954 love letter to the Riviera, To Catch A Thief,” the French Riviera had become an international iconic cannonball.

When the likes of Brigitte Bardot and Jane Birkin swanned around these waters, the real key to Riviera style began to take shape. And, trust, this is not the place for Vegas tourists.

The Riviera gives new meaning to understated chic, breezy whites, cool linens, and tones that echo the warm colors of St. Tropez facades in the late sunlight. Think effortless elegance and a youthful glamour that screams, “I don’t care if I’m not wearing makeup. I’ve got a killer tan and Serge Gainsbourg on my arm.”

The washed out blues and softly draped sea foam green’s of Jen Kao’s 2013 Resort collection are right at home on the Riviera. French design houses like APC and Tara Jarmon practically design their summer line ready to be packed and shipped off in the Riviera direction. And when Karl Lagerfeld presented Chanel’s 2011/12 Croisiere Collection on Cap d’Antibes, there was no iceberg or over the top presentation. Just bronzed models in simple sandals. Perfect for the effortlessly stylish and forever iconic Côte d’Azur.

The Icon Archives: French Riviera (2)

Get the Look

Kate Rose Gold Mesh Bracelet

Magid Stripe Straw Beach Bag Tote

Aqua Stretch Straw And Enamel Stud Detail ‘Emily’ Sun Hat

Jen Kao Chevy Tunic

Pour la Victoire aqua and nude leather ‘Mali’ wedge sandals

Vince Camuto Cat Eye Glasses

1969 Ankle Zip Legging Jeans

Tags: , , , , , ,

Pleatherette DC
Pleatherette is a DC-based fashion and style-focused consulting firm. We partner with creative entrepreneurs to pursue unique projects that twist traditional and established concepts about the role of fashion in our everyday lives.

Previous Post

5 Under Fifty: Lovely, Leafy Prints

Next Post

Fashion Watch: James Bond Gets an Exhibit, Soccer Meets Fashion, M83 Debuts Shoe Design

You might also like

Leave a Reply

Your email address will not be published. Required fields are marked *

More Story

5 Under Fifty: Lovely, Leafy Prints

Thanks to TV shows like “Mad Men,” prints made popular in the 50s and 60s are back with a vengeance. This season,...

July 9, 2012

The Icon Archives: The French Riviera