As if we were not already obsessed with Lancôme — Alber Elbaz, designer and creative director for Lanvin, has given us all the more reason to swoon over the French cosmetics brand. In a marriage of fashion and beauty, the collection is appropriately entitled “Hypnôse Show,” named after the brand’s best-selling mascaras: Hypnôse Drama, Hypnôse Doll Lashes and Hypnôse Star.
The main focus of the collection is the eyes, with products which include mascaras, eye shadow palettes and false lashes. The collaboration was announced earlier this year with packaging images kept under wraps.
So why the eyes? According to an interview with WWD, Elbaz has a story behind his vision.
Once I was in a fancy place where there was this group of people that were all shining. The shoes were shining, the hair was shining, the skin, watches and diamonds — but the eyes were not shining. I thought if I were to do a project I would love to do a ‘happy eye’ project to make the eyes shine.
How could eyes not be happy from wearing Lancôme products complete with charming packaging?
A small video was released for the collection featuring animated “it” girls caught up in the rush before a runway show. Their strongest feature? The eyes, of course.
The limited-edition Lancôme Show By Alber Elbaz collection will be available on Jun 15 at Lancome.com.
We want to know: do you use Lancome products? Which product are you most excited about? Tell us below!Justified Image Grid error: there are no images to show, the items are empty.