J.C. Penney Introduces New Jewelry Bijoux Bar

Accessories / April 4, 2013

J.C. Penney Introduces New Jewelry Bijoux Bar

J.C. Penney continues to upgrade their brand image. With its new designer collaborations (Derek Lam, anyone?) and trendy appeal, the store is building upon its accessories collection with a  Bijoux Bar, a place where customers will find fashionable jewelry of better quality.

Designers such as Kenneth Jay Lane, Kara Ross, and Lana Bramlette are part of this in-store and on-line venture. J.C. Penney’s customers need not fear as the line will have reasonable price points ranging from $30 to $395.

Pam Mortensen, the senior vice president and general merchandise manager of fine  jewelry at J.C. Penney explains to WWD, “We think The Bijoux Bar will attract a new customer and resonate with our current customers. The customer has been in our store but going to other places to buy this product.”  it looks like JCP may be

A better quality of fashion jewelry is sure to draw in customers of all ages, especially with the recent focus on cheap costume jewelry and the hazards of nickel and lead levels found within the metal.

We at Meets Obsession are especially excited for the sea-inspired KJL collection from Kenneth Jay Lane. The baubles will launch in 650 JCP stores and online on April 28th.

 


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Bridget Marowski
Bridget Marowski
Bridget is a writer, stylist, and vintage clothing dealer based in Kennett Square, Pennsylvania. Bridget enjoys spending time with her boyfriend and guinea pig, and in her spare time sells vintage at local flea markets . Bridget is currently obsessed with Zooey Deschanel's wardrobe on New Girl, Moroccan food, and microcars.




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