Eudon Choi x River Island Collaboration

Collaborations / July 2, 2013
Eudon Choi X River Island Collaboration

Courtesy Photo

This September, London-based designer Eudon Choi and River Island will launch a 16-piece womenswear collection as part of the retailer’s Design Forum initiative.

Known for his masculine cuts and precise tailoring techniques, Choi launched his eponymous label in 2009 after having had worked as a Senior Designer at All Saints followed by a stint at Twenty8Twelve.

For this upcoming collaboration, Choi is citing inspiration from the 1991 Vogue photo shoot entitled Wild At Heart, which was shot by Peter Linderberg and featured models Naomi Campbell, Linda Evangelista, Claudia Schiffer, Helena Christensen and Cindy Crawford.

Styled by Grace Coddington, the editorial featured feminine pastel pieces with soft silhouettes juxtaposed with black leather and biker gear.

The collection will launch with a fashion film during London Fashion Week.[hr]

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