In a press release issued by Target, Lim elaborates on the collection, saying, “Since an early age, I’ve been intrigued by the idea of design evolution.”
“One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is cool and chic, but still very accessible.”
With a strong nod to the accessibility of street fashion, Lim’s Target collection will focus on the modern woman who is always on the go, which is perfect for Lim’s clientele that consists more of the indie bloggersphere as opposed to the red carpet glitterati.
The limited-edition lifestyle collection will be comprised of both menswear and womenswear separates that feature easy-to-transition basics made of chiffon, real leather, jersey and French terry, outerwear ( trenches and moto jackets), accessories such as shoes and handbags, and other lifestyle pieces, like travel accessories—all themed around fall-like neutral tones and prints.
It’s important to note that the announcement of the collaboration comes at an interesting time, when fast fashion retailers are under major fire amidst the controversy surrounding the recent clothing factory fire in Dhaka, Bangladesh.
The 3.1 Phillip Lim for Target collection, ranging from $19.99 to $299.99 for apparel, and $19.99 to $59.99 for accessories, will debut just in time for Fashion Week in Target stores and online on September 15.