Having collaborated with fashion giants such as Lanvin, Versace, Roberto Cavalli, Stella McCartney, Sonia Rykiel and Maison Martin Margiela, H&M’s next collaboration will be with Paris designer Isabel Marant.
Known for her rock ‘n’ roll meets Parisian chic aesthetic, Marant will design an H&M collection for women and children, with her very first collection for men.
Not much is known about the collaboration, although Isabel speaks candidly about what we should expect, saying, “I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.
Isabel Marant Pour H&M will launch online and in 250 H&M stores worldwide on November 14, 2013. We can’t wait!