Courtesy Photo: Left to right: Daphne Groeneveld, Joan Smalls, Lindsey Wixon, and Liu Wen
hanks to The Sartorialist
and the legendary Bill Cunningham
, street style photography has taken over the fashion world, especially the blogging community. Within the thousands of street style photos that are taken daily, a large amount of them are off-duty models who look more down to earth versus their primped and pampered runway looks. H&M has taken advantage of this new movement in photography and used it as inspiration for its latest collection called The New Icons
The muses of this collection include Joan Smalls, Daphne Groeneveld, Lindsey Wixon, and Liu Wen, all of who are also featured in the campaign.
Taking a page from the American West fashion handbook , the collection appeals to a wide range of styles from boho and rocker chic to the urban cowgirl.
Some of our favorite pieces include a leather moto jacket with quilted shoulder detailing as well as a lace cream mini. Pair the two together for that perfect balance of hard and soft.
What piece are you obsessing over?
Tags: Daphne Groeneveld
, Joan Smalls
, Lindsey Wixon
, Liu Wen