Joan Smalls, Lindsey Wixson, Daphne Groeneveld and Liu Wen Inspire New H&M Collection

Collections / Spotlight Feature / March 13, 2013
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Joan Smalls, Lindsey Wixson And Liu Wen Inspire New H&M Collection

Courtesy Photo: Left to right: Daphne Groeneveld, Joan Smalls, Lindsey Wixon, and Liu Wen

Thanks to The Sartorialist and the legendary Bill Cunningham, street style photography has taken over the fashion world, especially the blogging community. Within the thousands of street style photos that are taken daily, a large amount of them are off-duty models who look more down to earth versus their primped and pampered runway looks. H&M has taken advantage of this new movement in photography and used it as inspiration for its latest collection called The New Icons.

The muses of this collection include Joan Smalls, Daphne Groeneveld, Lindsey Wixon, and Liu Wen, all of who are also featured in the campaign.

Taking a page from the American West fashion handbook , the collection appeals to a wide range of styles from boho and rocker chic to the urban cowgirl.

Some of our favorite pieces include a leather moto jacket with quilted shoulder detailing as well as a lace cream mini. Pair the two together for that perfect balance of hard and soft.

What piece are you obsessing over?

H&M's New Icon Collection

 

 


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Bridget Marowski
Bridget Marowski
Bridget is a writer, stylist, and vintage clothing dealer based in Kennett Square, Pennsylvania. Bridget enjoys spending time with her boyfriend and guinea pig, and in her spare time sells vintage at local flea markets . Bridget is currently obsessed with Zooey Deschanel's wardrobe on New Girl, Moroccan food, and microcars.




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