Retailer J. Crew is no longer just for buying preppy printed separates and stalking Jenna Lyons’s signature style. The company is now taking a step into the fragrance business with their own perfume line.
Partnering with perfume company Arquisite, the retailer will launch two scents: “No. 31” and “No. 57,” which are both inspired by an all-female art show held in 1943 curated by Peggy Guggenheim at her Art of This Century gallery on West 57th Street in New York.
In an interview, Carlos Huber, who helped develop the fragrance, told WWD, “’The exhibition featured artists like Frida Kahlo and Helen Frankenthaler.” He also talked about the oak chairs, the scents of the cocktails served and the mixture of the perfumes attendees wore that night.
No. 31’s keynotes will be Bulgarian rose, red vermouth and plum, while No. 57 will be more mysterious with its key notes consisting of whiskey, cinnamon bark, labdanum and vanilla.
Each bottle will sell for $78 (50 ml) and you can sign up to be notified here when the perfume collection launches.