Redken has a new face. Brazilian model – adorned with luscious locks – Lea T. is the high-end company’s newest muse for their Chromatics hair color line.

In the four years since Givenchy’s Riccardo Tisci discovered the model and transgender equality activist, Lea T. has graced high fashion with her presence.

Appearing in the pages of Vogue Paris, Vanity Fair, Vogue Brazil, and W, and on Fashion Week runways, she’s become a formidable figure in the fashion world.

Courtesy Photo

“Lea T. is a true pioneer for beauty,” Redken US’ General Manager, Leslie Marino said in the press release. “She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.”

The super-model will join the rest of Redken’s muses, including Sky Ferreira, fashion blogger, Chiara Ferragni, and celebrity colorist, Tracey Cunningham.

The Redken ads will hit print stands and online campaigns in January 2015.