There are two kinds of fashion in the world: high and popular. Of the former mindset, it’s no wonder Nars just named the illustrious Tilda Swinton as their latest face.

A “living legend,” as François Nars, the luxury makeup company’s founder and artistic director, referred to the actress, Swinton will appear in four ads between January and April of next year.

At 53, the British actress might not be the most conventional face, but that’s just how Nars prefers it. Both Charlotte Rampling, 68, and Daphne Guinness, 46, gave good face for the brand in previous campaigns.

Nars, who personally shot Swinton’s ads, was eager to work with the ethereal beauty, of which he is a big fan. “As an actress, she brings such strong personality to the camera,” he told WWD. “And as a woman, she lives the experience of transformation and expression.” Basically, the two pillars of makeup wisdom.

With last Thursday’s announcement, Swinton will join the ranks of over-40 faces for top makeup brands, alongside bewitching “American Horror Story” actress Jessica Lange for Marc Jacobs Beauty, Diane Keaton for L’Oreal, and Ellen DeGeneres for CoverGirl.