On Thursday, Cradle to Cradle Products Innovation Institute launched Fashion Positive, a program to make the fashion industry a much greener space – and we’re not talking jeweled tones.

With iconic launch partners, Stella McCartney, G-Star RAW, Loomstate, Bionic Yarn, and the manufacturer Saitex, the Project will allow fashion businesses a look at the  five categories of sustainability: material health, material reuse, renewable energy, water stewardship, and social fairness.

“Together, we’re creating a vision within the industry that is about abundance rather than resource constraints. We want beautiful, must-have clothes made in such a way that everything and everyone along the supply chain helps create this better future,” said Lewis Perkins, senior vice president of Cradle to Cradle Products. Amber Valletta, Julie Gilhart, Wendy and Eric Schmidt, and Scott Mackinlay Hahn have also offered their support.

Currently, according to the Natural Resources Defense Council, each year, three billion tons of soot is released into the air due to textile production in China alone. The more fashion-lovers learn, the higher the demand has grown for sustainable products. Together, the committed designers will work to find and invest in sustainable suppliers who will then create “new materials for use by the entire fashion industry,” states the press release.

Once sustainable materials are identified, they will be placed in the program’s Materials Library. By 2016,  Cradle to Cradle Certified™ GOLD-level standard will be implemented, in part due to the work provided by McCartney and G-Star.