Football Goes Fierce: CFDA, NFL and Bloomingdale’s Team Up on Custom Helmets

Fashion / January 23, 2014

For years now, women and football have had little to do with one another. Of course, there are the cheeky Superbowl commercials and the Lingerie Bowl, but now women, particularly the fashion-friendly, can have their own piece of sporting history.

With Superbowl XLVIII on the way, the Council of Fashion Designers of America (CFDA) and Bloomingdale’s have teamed up in support of the National Football League Foundation to create customized football helmets. All in all, 48 helmets will be auctioned at starting bids of $248. The proceeds will go to the NFL Foundation, which aims to improve the lives of those involved in the game of football, both young and old alike.

Designers on the roster include Betsey Johnson, Catherine Malandrino, Cynthia Rowley, Michael Colovos for Helmut Lang, Nicole Miller, Olivier Theyskens for Theyskens Theory, Rachel Zoe, Rebecca Taylor and more!

Adorned with jewels, feathers,  florals and fringe, these certainly  are not your run of the mill football helmets.  We love them all, but our absolute favorites include a striped and floral masterpiece by Nicole Miller and bejeweled creation by Alice and Olivia.

To bid on these fashion-forward helmets, please visit or click here.

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Bridget Marowski
Bridget Marowski
Bridget is a writer, stylist, and vintage clothing dealer based in Kennett Square, Pennsylvania. Bridget enjoys spending time with her boyfriend and guinea pig, and in her spare time sells vintage at local flea markets . Bridget is currently obsessed with Zooey Deschanel's wardrobe on New Girl, Moroccan food, and microcars.

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Football Goes Fierce: CFDA, NFL and Bloomingdale's Team Up on Custom Helmets