Proenza Schouler to Launch Swimwear Line

News / June 5, 2014
Proenza Schouler To Launch Swimwear Line

From the Proenza Schouler swimwear line. Courtesy photo.

Since their inception in 2002, Proenza Schouler has been the go-to designer for effortlessly cool downtown girls.  Their minimalist, but still edgy, silhouettes that carry a heavy street style aesthetic is one of the reasons why we are such big fans of Jack McCollough and Lazaro Hernandez, the team behind the brand.

Now, after 12 years of successfully launching ready-to-wear collections, Proenza Schouler is now launching its own swimwear line.

As part of a licensing deal with Swimwear Anywhere, Proenza Schouler will produce a 20 style collection comprised of bikinis, one pieces and pareos. The collection, which will priced from $245 to $475, is said to be inspired by surfing and skateboarding, and some of the pieces will also be designed using Proenza’s archival prints.

Unfortunately, wearing a Proenza and Schouler swimsuit this summer might be out, since the collection won’t be available until October, just in time for resort season.


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