Google Glass to Get Ray-Ban and Oakley Fashion Makeover

Technology / March 25, 2014
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“Mammas Don’t Let Your Babies Grow Up to Be Glassholes” is how we imagine a Glass hater would sing the lyrics to the classic Ed Bruce country song.

The controversial tech gadget is at the helm of the right to privacy debate. Public glass wearers find themselves the target of threats and harassment from those that don’t want to be recorded without their permission, and it’s not uncommon to find businesses that have banned their patrons from wearing the much-talked about headgear.

One infamous Bay area glass wearer, Sarah Slocum, was allegedly attacked at a bar for wearing Google Glass, but as time went by, her “attackers” later became her victims when the LA Times learned that in 2012, Slocum’s neighbors filed a restraining order against her for recording them through their window. Plus, there’s this.

Besides being aesthetically challenged, part of the problem with glass is, that unlike a smartphone, it’s hard to be subtle when wearing the device.

A new partnership with Luxottica Group S.p.A. could change all of that.

Luxottica, whose brand portfolio includes companies such as  Ray-Ban, Oakley, Vogue Eyewear, Oliver Peoples, and licensed brands such as Giorgio Armani, Bulgari, Burberry and Chanel, have announced their partnership with Google to “design, develop and distribute a new breed of eyewear for Glass.”

The companies plan to match fashion designers with high-tech developers in order to create a line of wearable Glass products “that straddle the line between high-fashion, lifestyle and innovative technology.” According to a press release by Luxottica, Ray-Ban and Oakley will definitely be part of the collaboration.

While this will certainly change the wearability game for Google Glass, we wonder how it might change the public’s acceptance.

Will wearing a device that’s more fashion forward and less tech obvious cause the public to react less harshly to the controversial gadget, or will it cause more issues?

Only time will tell.

We do, however, suggest that these new luxe glasses come with a “How not to be a Glasshole” manual.


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March 25, 2014

Google Glass to Get Ray-Ban and Oakley Fashion Makeover