Although the rumors have been swirling around for the last few weeks, WWD broke news today that the Marc by Marc Jacobs diffusion line, currently designed since 2013  by creative director Katie Hillier and Luella Bartley, will be discontinued.

The MBMJ line will fold into Marc Jacobs’ main collection, and according to WWD, it will “encompass a range of merchandise and price points currently divided between the two lines, from luxury to contemporary.”

It has not yet been confirmed  if Hillier and Bartley will make a move to the Marc Jacobs creative team.

Though we’re sad to see the end of this line, we think this might be a smart step for the Jacobs’ brand. While Marc by Marc Jacobs may no longer exist, the silver lining is that they’ll able to keep their creative vision under one umbrella and will still offer the best of both worlds.