Erin Wasson and Pharrell Williams Join Rihanna’s US Fashion Reality Series “Styled to Rock”

Erin Wasson And Pharrell Join Rihanna’s US Fashion Reality Series “Styled To Rock”

These days, Rihanna is building her fashion resume as fast as a fashion hopeful could dream of.

From donning Givenchy duds for her tour, to gracing the covers of high glossies like Elle and Vogue, the songstress is continuing her executive producer position for the upcoming U.S. version of the fashion reality series, “Styled to Rock.” And with that position of power, she’s signed on model/stylist/designer Erin Wasson for a mentor spot.

The excitement for the series began to buzz the moment when fellow recording artist Pharrell Williams signed on as a mentor, and now Wasson will join him as they mentor the 12 new and upcoming designers who will compete to best capture the celebrity guest musicians’ vision.

Rihanna has made two wise choices, after all, Pharrell is a musician and style icon who co-founded the successful urban label Billionaire Boys Club with BAPE designer Nigo. And Wasson is a successful model with fashion projects on the side, such as jewelry designer for her label Low Luv and has collaborated with French brand Zaldig & Voltaire.

The series originally aired in the U.K. but was cancelled after one season due to low ratings. Giving it a go stateside,  Style Media brought it across the pond and President Salaam Cole Smith seems confident, as she thinks that with Rihanna as executive producer and Pharrell and Erin as mentors, it will be a formula that will work.

When the series debuts later this year, we’ll see if their fashion expertise and personalities will create an on-screen charisma that fashion and music fans will both love.


High Fashion Meets Fast Fashion In Target and 3.1 Phillip Lim Collaboration

Courtesy photo.
Courtesy photo.

[dropcap]T[/dropcap]arget continues to grace the masses with another high fashion collab. This time, the mass retailer has its target on 3.1 Phillip Lim for a 100+ collection that packages Lim’s minimalist aesthetic at that oh-so-affordable retail price that we’ve come to love from these high fashion and fast fashion retail collaborations.

In a press release issued by Target, Lim elaborates on the collection, saying, "Since an early age, I’ve been intrigued by the idea of design evolution.”

“One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is cool and chic, but still very accessible.”

With a strong nod to the accessibility of street fashion,  Lim's Target collection will  focus on the modern woman who is always on the go, which is perfect for Lim’s clientele that consists more of the indie bloggersphere as opposed to the red carpet glitterati.

The limited-edition lifestyle collection will be comprised of both menswear and womenswear separates that feature easy-to-transition basics made of chiffon, real leather, jersey and French terry, outerwear ( trenches and moto jackets), accessories such as shoes and handbags, and other lifestyle pieces, like travel accessories—all themed around fall-like neutral tones and prints.

It's important to note that the announcement of the collaboration comes at an interesting time, when fast fashion retailers are under major fire amidst the controversy surrounding the recent clothing factory fire in Dhaka, Bangladesh.

The 3.1 Phillip Lim for Target collection, ranging from $19.99 to $299.99 for apparel, and $19.99 to $59.99 for accessories, will debut just in time for Fashion Week in Target stores and online on September 15.


Indie Darling Greta Gerwig Is the New Face of Band of Outsider’s Spring Campaign

Indie Darling Greta Gerwig Is The New Face Of Band Of Outsider’s Spring Campaign
Greta Gerwig in Band of Outsiders. Photographed by Scott Sternberg at Hollywood Sports in Bellflower, CA.

The new darling of indie films, Greta Gerwig, has landed a new role as the face for the new spring campaign of the ever-ubiquitous brand Band of Outsiders. Creative director and photog, Scott Sternberg, with his handy Polaroid in hand, shot a sweet, tongue-in-cheek campaign that features Gerwig in the brand’s newest garb at the Hollywood Sports Paintball Park in Bellflower, CA.

In the retro images, Gerwig dons pieces from the collection that captures the brand’s usual whimsical take on prep wear, such as a denim jacket, blazers,  sweet summer sundresses, and of course, the trademark flowy pieces, such as a printed capri length jumpsuit, a printed empire waist dress and a Romanesque, draped dress.

In the Band of Outsiders’ behind the scenes video, Gerwig seems enchanted by Sternberg’s ability to frame shots that create a fantasy, child-like world. But behind the surrealism, she sees honesty in the Polaroid shots, as she says, “I love the finality of the image. It’s not going to be manipulated later, so what you see is what you get.” And that is exactly what the brand manages to achieve again and again with its low-key but still glam images that challenge what is usually expected from any fashion house. Fittingly, Gerwig herself seems to channel that idea in the indie films she stars in.

The rest of the campaign shots, and an interesting list of Gerwig’s all-time favorite films, can be found the Band of Outsider’s Tumblr page.


Breaking the Mold: Redefining Hollywood’s New Leading Lady

Breaking The Mold
Photo left to right: Zooey Deschanel (Jake Johnson), Mindy Kaling (INF), Lena Dunham (David Shankbone).

[dropcap]T[/dropcap]he skinny versus curvy debate has plagued pop-culture discussion for years. The slender-Victoria-Beckham-types and the curvy-Christina-Hendrix-sets are often pitted against one another in editorials, television, film and other mediums. In fact, western society sees the two body types as dichotic—it’s either one, or the other.

In Hollywood, we’ve seen every variation of these two characters: from the slim girl next-door and her first world problems, to the overweight woman pitted against the odds. Screenwriters have thrown every formula at us, and at first glance, we see them using these female bodies in a manner that creates stereotypes and generalizations. It’s undoubtedly a major habit of mass media.

But what about a body that doesn’t meet that canon of either skinny, or rubenesque, as Lauren Bans from NY Mag's "The Cut" so interestingly says. For one, there are implications. When Jennifer Lawrence starred in “The Hunger Games,” her “curvy” figure was deemed not right for the role. Fans and critics criticized the casting choice, saying that Lawrence’s body type was not true to the book’s Katniss.  However, for Michelle Williams, who put on weight to play the iconic and celebrated, full-figured Marilyn Monroe in “My Week With Marilyn,” there weren’t any complaints because she met the supposed role requirements.

In both instances the film’s reception and the actresses’ bodies were connected.

Pop culture, as a whole, seems enamored with seeing “life-size” women on screen. Does that mean there is a shortage of roles for the women that fall in between?

HBO’s highly acclaimed series “Girls” is written and directed by Lena Dunham, who also stars in the show as the plump—not too toned nor too bodacious—Hannah, who is supposed to be the voice of her generation.

Hanna Horvath played by Lena Dunham in HBO’s “Girls.” ©HBO
Hanna Horvath played by Lena Dunham in HBO’s “Girls.” ©HBO

Zooey Deschanel continues to inspire the writers of “New Girl,” as they honed in on what the actress is best at, and crafted a sweet, dorky, not-so-girl next-door character. Deschanel has created the new Quirky-Girl archetype.

Mindy Kaling has moved gracefully up the TV hierarchy with her stint as a writer and occasional performer on “The Office.” The web presence she established with her blog, “Things I’ve Bought That I Love” eventually led her to her current “The Mindy Project.”

None of these women fit into  Hollywood's mold as a leading lady, and they have had to gain a presence by either writing their own material, or creatively carving a niche in the industry for themselves.

Back in November, Vulture described Kaling’s work as something that is wholly her own and from it she stemmed her own comedic brand. And looking at Dunham and Deschanel’s careers, they seem to be doing the same.

Is that what it takes to break in the business if you don't fit the Hollywood standard of beauty?

Dr. Melissa Camacho, Associate Professor at San Francisco State University, is an expert on the depiction of women in mass media and she thinks this isn’t new and it isn’t necessarily a trend.

“These are recreations of personalities that we had ten, twenty and thirty years ago,” she told Meets Obsession. “The bottom line is, there is very little original that we see in the media.”

It could be that Deschanel’s allure is not as different as we thought. When asked about the quirky-girl archetype and other potential character developments, Camacho explains its all a formulaic approach and that, “they borrowed a lot from archetypes from the past—like Clara Bow from the silent era. She was quirky.”

Conversations have started about the complex relationship between the female body and mass media. One possible, well-known reason, is that males dominate the writing rooms.

Last month, The Atlantic posted a review of "Girls,"  suggesting what stood out in the HBO show were the sex scenes because they were “democratic” in the sense that it was truly representative of every day people. Not to mention, vital to the storyline—and that’s rare. Frequently, sex scenes are there for male enjoyment. These issues come up day-to-day because as we tell stories, women's bodies—which goes back to mythology and ancient times—have always been a site of story telling,” says Camacho.

However, too much visibility, or being “over represented” is an issue to some. Lee Aronsohn, co-creator of “Two and a Half Men,” seems to feel that way.  The Hollywood Reporter quoted Arosohn as saying, “Enough, ladies. I get it. You have periods.

However, David Bedrick, author of the upcoming book, “Talking Back to Dr. Phil: Alternatives to Mainstream Psychology,” is an attorney, counselor, and educator who sees this trend as a door that was nudged open. But that little nudge inspired more actresses to take the leap. Yet, it may be lodged because of the out-spoken male dominance, that affirms itself by insulting the female body.

“There’s no doubt, that any individual man could have an objectification, some more than others,” Bedrick told Meets Obsession. [pullquote]“And as a group in Hollywood, they form a consciousness, one summary mind that puts it all together and has a viewpoint [towards women] that these women are breaking out of.”[/pullquote]

The new females stars have chosen to display their bodies in the manner they deem appropriate, but it’s still up to the audience to choose how they see it.

“Visibility [is important] and the way people witness it,” explains Bedrick. “Meaning, let's say a girl is watching Lena Dunham on TV, the way the environment around her— her family—receives that might say, ‘oh my gosh that's disgusting.’ Then that body type will be shown as something to be shameful of."

The female body debate continues, but in the meantime, it’s important to remember that stories are meant to be told and should be told by a variety of people.

As Diablo Cody told The Hollywood Reporter, “women have not had their proper say.

And it’s not just women, but everyone who falls outside the white-male-cannon. Maybe with a variety of voices, a chord will strike and our culture will be more in tune with real life and its many inhabitants.


No Doubt Teams up With Fred Perry to Design a Capsule Collection

No Doubt Teams up With Fred Perry to Design a Capsule Collection
Fred Perry and No Doubt Collaboration Collection. Courtesy Photo.

When our favorite ska-influenced band from the early 2000s reunited to grace us with the their Cali-induced reggae sound, it’s no surprise to see that the band --  fronted by Gwen Stefani -- has collaborated with U.K. street brand Fred Perry for a mini collection that emulates both parties’ innate cool, easy-going lifestyle.

As they play with each other’s trademarks, Fred Perry and No Doubt start off the collection with an easy-going, limited edition slim fit polo shirt for men and women. The sleeves and collars are lined with the signature Fred Perry tipping detail in the Rastafarian-inspired three-color red, dark gold and green.

No Doubt Teams up With Fred Perry to Design a Capsule Collection
Courtesy Photo

The next two pieces re-imagine the British tartan’s plaid print with the three-color combo again, but this time in a V neck sweater and 1950s style bomber—both topped off with a punkish flair. The cotton sweater also has the tipping detail and the bomber jacket plays with an Ivy League silhouette.

The clothing brand that has collaborated (and still continues) with the late Amy Winehouse, is no stranger to musicians, but for No Doubt, the band and street style brand have history, as the band donned the cool duds in their early days.

In a statement on the band's website, Stefani commented on the collaborations, saying “Fred Perry is a classic inspiration that has been part of our style since the beginning. Doing this collaboration is an honor."

Like No Doubt’s comeback being a throwback to their early day, their style is also resurfacing and being re-imagined.

 


DIY Halloween Costumes Under $100: Lisbeth Salander - Girl With the Dragon Tattoo

DIY Halloween Costumes Under $100: Girl With the Dragon Tattoo

DIY Halloween Costumes Under $100: Lisbeth Salander - Girl With the Dragon Tattoo

Rooney Mara as Lisbeth Salander rocked the hell out of our worlds when "Dragon Tattoo" hit theaters last year.

The severe hair, biker jacket, piercings, tats—everything about Lisbeth was unforgettable, as she motorcycled her way into our hearts. Trish Summerville, costume designer for the film,  made us a new crush.

We may not show you how to create a look that can inspire the likes of Riccardo Tisci of Givenchy, but we’ll inspire you by putting together pieces for a darn cool costume that harnesses the gothic punk spirit of our favorite hacker.

You can look like a bad-ass outcast with a black distressed t-shirt, your skinniest of black denim, old pair of shoes (boots preferred), awkwardly placed clip on piercings, and of course a faux leather black motorcycle jacket to complete the look. Also if you want, you may just want to get your very own dragon tattoo—temporary, of course.

Don't forget a healthy dose of white pencil liner to white out your brows and lips for the perfect Lisbeth androgynous goth look.

Riccardo, come on, you even have to admit we’re not bad.

[box title="Shop this Costume" color="#000000"]

Mythic Dragon Temporary Tattoo - $2

Black Unisex Warm Half Finger Stretchy Knit Gloves - $3

Illusion Hoops No Piercing Lip and Nose Jewelry - $6

Black 16g tribal organic boho spiral horn earring - $15

Faux Leather Backpack Handbag - $24

Jane Iredale White Eyebrow Pencil - $11

Pixie Space Girl Wig Black - $9

Merona® Women's Zip Up Hoodie - $24

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Actress Amy Adams poses for Boy. by Band of Outsiders Autumn 2012 campaign. (24)

Actress Amy Adams Poses for Boy. by Band of Outsiders Western-themed Autumn 2012 Campaign

Actress Amy Adams poses for Boy. by Band of Outsiders Autumn 2012 campaign. (24)

Boy. by Band of Outsiders is certainly known as the go-to brand and most ready-to-wear line for fashion-conscious fashionistas. And to showcase the wearability of their pieces, designer Scott Sternberg goes back to his Polaroid lense to create a whimsical, western themed shoot with actress Amy Adams donning the wild west like pieces for the brand’s Autumn 2012 campaign.

The actress, paying homage to her western roots, was shot at The Autry Museum in Glendale California, which is a history museum that celebrates cultures of the west—a perfect venue for this collection’s cowgirl meets Little House on the Prairie designs. Some of the locations feature Adams in quirky poses out on a stable, inside what appears to be a barn, a background of a painting of a bull stampede and other backdrops that capture the American West.

The shots themselves are in the typical Boy. styled Polaroid candid shots that capture the childlike aspects of the subjects in their outfits and surroundings. Adams told Vogue that she captured all the wonderment of cowboys and adventures by asking herself, “Where have all the cowboys gone?”

The pieces worn by the actress features an ombre plaid dress, tailored wool trench coats, a drop crotch jumpsuit, two piece olive skirted suit, and, our favorite, a striking halter bodice gown in which Adams posed in while taking a swig out of a flask.

The pieces themselves are simple, yet they don’t lack Band of Outsider’s signature tailoring, which we see tiny instances of it even in the more fluid, feminine pieces.

Designer Scott Sternberg is a genius at creating the perfect fashion moment that utilizes every factor of clothes, location, photography style, and of course, the wearer of his designs, as Amy Adams effectively created a story to match with the collection.


Watch Lady Gaga's Surreal Steven Klein-Directed FAME Video

Ever wonder what it’s like to be inside of Lady Gaga’s vast and creative mind? Well, if you’ve been wondering, the short film for her new fragrance FAME should give you some clue.

The abstract film is directed by fashion photographer Steven Klein, who has shot high profile campaigns for fashion houses like Alexander McQueen and Calvin Klein, and is also known for his edgy and risqué take on whoever his subject is.

In this case, he makes us see Gaga as a colossal, idol set in the backdrop of an abstract future. The 5-minute video begins with a “warning” message blinking in red and then a blood-curling scream following after.

From there we’re taken into a world of dark surrealism that has hooded figures,  crawling naked muscular men and the first verse of “Scheiße” on repeat. There’s even a cool black liquid-like animation of Gaga that reminds us of Blur Vision’s opening sequence in “Dragon Tattoo.”

For those of you who want a direct answer to what the film is about, Klein told Vanity Fair, “It’s the idea of the pleasures and pain of fame, and the temptation of fame. What is it like to embark on the journey of fame, and what are the costs of fame?”

The film debuted on September 13th during the launch of her perfume at the masquerade ball in New York’s Guggenheim Museum. The black tie and mask event was attended by Marc Jacobs, shoe designer Brian Atwood, Alexander Wang, Olivier Theyskens, model Jessica Stam, Jason Wu, Michael Strahan and Yoko Ono.

To commemorate the event, Gaga got her newly shaven head tattooed with a cherub by Mark Mahoney, whose known for his masterful techniques in black and white tattoos.


Mobile Fashion Trucks Revitalizing the Retail Experience

[dropcap]C[/dropcap]lothing retailers have dramatically changed the shopping experience for consumers. What were once all shopping malls and department stores have evolved with the Age of Technology, with a large part of the fashion industry moving into an e-commerce market.. The majority of shopping can now be done online, and some companies, like J. Crew, even offer chat-room stylists.

However, in the last couple of years, mobile fashion trucks have bolstered up on the east and west coasts. In the same way an ice cream man would come to neighborhood kids, fashion mobiles come to the fashionistas. And like any other store, these boutiques-on-wheels provide fashion forward pieces, everyday staples, accessories, and home goodies—on the go.

With so much competition to break into fashion, these chic trucks offer both the seller and consumer a different fashion experience. The seemingly successful endeavor has spread out from the coasts and into Middle America.

Husband and wife duo, David and Theresa Grim of “The Fashion Mobile,” are based in Stillwater, Minnesota. Before venturing into this mobile venture, they had owned what they called a “traditional brick and mortar” shop:  Doozie Chic Boutique. Unfortunately, after two years the couple—like many shop owners—had to close down.

But it’s all history, as the duo’s fashion truck is in high demand. When asked about how they fare against online stores and larger retailers, David told Meets Obsession, “A mobile store really isn't a new idea, but due to technology—social media, mobile credit card acceptance, etc.—it certainly is a more viable option. Plus, you can go to new places and reach potential customers that may never get to a traditional, fixed location. Also, you can be open when you want to be and set any hours that you want.”

These fashion mobile stores can be found on street sides, community events, office buildings, music festivals and private parties.

There’s no wonder why consumers get pleasure from these boutiques on wheels—the owners know exactly who they are and what they want. It causes an intimate relationship to develop. David explains that that they’re not only taking the time to find their customers, but they also get to know them by answering their questions—all of which shows the customer that David and his wife want their shoppers to find what they want, and be happy with it.

“Customer service in a lot of retail is horrible,” he continues. “So interacting with your customers on a one-on-one basis is paramount.”

This is how mobile shopping takes advantage of the novelty status. Novelty and creating a positive customer experience can be the determining factor in having a long career that is sure to compete with e-commerce.

One of these novelties is that mobile fashion shops can be booked for parties or events.

Le Fashion Truck
Stacey and Jeanine, co-owners of Le Fashion Truck. Photo: Alan Mura.

Stacey Steffe, one of the co-founders of Le Fashion Truck in Los Angeles, California, says that her customers appreciate the one-on-one shopping at a private event.

“[The customer] likes that she is able to sip champagne and shop with her friends. We offer what many corporate retailers cannot, a customized styling experience in the comfort of the consumer's venue of choice— such as their home or office.”

And a styling experience it is, as the store owners put a lot of time into curating the pieces that they sell. The clothing, shoes and accessories that are chosen are hard to find pieces picked specifically with the shop’s demographic in mind.

These pieces can be vintage items sought out at trade shows, to modern high fashion pieces from department stores. No matter where it’s bought, a lot of consideration is taken before purchasing.

The customer is always kept in mind even when it comes to buying from local designers. Steffe explained that when choosing a local designer, she makes sure they fit the bill for the Le Fashion Truck demographics.

Like any other store, fashion mobiles do exactly what retailers do: they are up to date with trends, they take extreme pride in their purchases, and they certainly value their customers.

These mobile fashion trucks appear to do more than provide great buying stories, it adds another layer of retailing that can be explored by young fashion hopefuls who want to break into the scene.

In an interview with US Today, Dave Lavinsky founder of Growthink, explains that trucks are not only cheaper, but with the help of social media and the easiness of going to your consumers, one can expect growth. In other words fashion mobiles are the future of small business.

With no rent payments for space, which can often be the biggest expense for retailers, a mobile fashion business offers a low starting cost allowing owners to see profit quickly, which can then lead to expansion, or a long time career — a comforting thought to keep in this cut throat world of fashion.


Opening Ceremony Launches a Handbag Collection (1)

Opening Ceremony Launches Debut Handbag Collection

Opening Ceremony Launches a Handbag Collection (1)

Since the time before the 2012 London Olympics, fashion brand and retailer Opening Ceremony has had one fashion project after the other.

With their capsule collaboration collection with Adidas and recent pop up store in London — which will be permanent soon — the international mavens of cool street wear meets high fashion has added bags to their already expansive repertoire of clothes, shoes and accessories.

The 8-piece collection, with each bag named after an Opening Ceremony store location (OCNY, OC Ace, OCLA, and OC Tokyo), keeps to three basic styles: the flap bag, the mini bucket bag, and a large tote. The bags are available in colors such as red, black, orange with red contrast piping and green with olive piping. The most extravagant color is the deep aquamarine for the mini bucket.

As understated as it may seem, the collection certainly represents the brand’s cool, effortless international clientele.

The bags are available in Opening Ceremony stores and online and retail between $450 to $800.

Be sure to check out their collection campaign below, as the images contain some pretty sweet shots of OC employees rocking the inaugurate bag collection.

Opening Ceremony Launches a Handbag Collection (2)

Opening Ceremony Launches a Handbag Collection (3)

Opening Ceremony Launches a Handbag Collection (4)

Opening Ceremony Launches a Handbag Collection (5)

Opening Ceremony Launches a Handbag Collection (6)

Opening Ceremony Launches a Handbag Collection (7)

Courtesy photo via Opening Ceremony


Meet Megan Rossee: An Avid Twitterer and Michael Phelps Aspiring Model Girlfriend

Photo courtesy of @meganrossee

Currently, the Olympians and their athletic feats dominate the media, from their front page records to their significant others.

American swimmer, Michael Phelps, and his record-breaking 22 gold medals isn’t the only one catching all the attention. Newly revealed girlfriend, Megan Rossee, the 25-year-old cocktail waitress and aspiring model is now in the limelight.

While the wannabe model has been covered recently in the press and has been displaying her affection for Phelps via Twitter, she has been accused of being fame-hungry and for using the swimmer to “accelerate" her own career.

The bodacious blonde already has numerous bikini shots, but it appears that the small time gigs aren’t enough and she has been accused of taking gold digging to an Olympic standard.

While fashion can be brutal, it does it bring up the question, isn’t 25 years old a little bit too old to start modeling?  Most models are scouted in their early teens, some as young as 13-years-old only to have a career that may last up until their late 20s.

Perhaps someone should pass on the news to Rossee. Phelps may be the world's greatest Olympian and his retirement probably shouldn't be your starting point.


The Bleak Reality of Fashion Manufacturing Jobs in the US

The Bleak Reality of Fashion Manufacturing Jobs in the U.S.

The Bleak Reality of Fashion Manufacturing Jobs in the US
Interior view of a Chinese jean making factory with girls sewing jeans for Levi.

When Ralph Lauren revealed his design for the Olympic American Opening Ceremony uniforms, the new look was criticized for being a bit too French prepster meets weekend get together in the Hamptons.

But even more surprising—the US uniforms weren’t made in the U.S., which ultimately opened the door to scrutiny for other US-based clothing designers that were manufacturing overseas.

The reality is, due to the low manufacturing costs, almost all of the larger US-based  fashion companies are producing their garments in another country.

But, how does this affect those involved in fashion?  Does it take away potential jobs fashion-related jobs here in the U.S.?

And how does it affect domestic manufacturing costs for young designers?

In a nation with a deteriorating economy, high unemployment rates, and college graduates—like fashion majors—continue to struggle to find jobs, it appears that the future for those who want to break into fashion appears to be bleak.

Dr. Dante West, the Fashion Design Chair at the Art Institute of Ft. Lauderdale in South Florida, states that manufacturing doesn’t exist here anymore [in the U.S.] because there’s only the smaller industry and the bigger industry—there’s no small medium anymore.

West explains, “Young designers can start small and get a couple of sewers and have a small business, but when it gets to certain size, it becomes very cost heavy to manufacture in this country.”

Decline of the Garment District

According to the nonprofit organization, Save the Garment Center, in 1960, 95% of clothing sold in the US was made in the U.S.

Men pulling racks of clothing on busy sidewalk in Garment District, New York City / World Telegram & Sun photo by Al Ravenna, 1955.

Back then, New York’s Garment District was the heart and soul of fashion. The street of fabric sellers, pattern makers, and other manufacturers brought the designer’s work alive.

In 1987, the city of New York passed Zoning Laws that would protect the garment district, which kept spaces for factories and workers at affordable rates. However, in 1993, the city stopped enforcing the law, and as a result, many designers were forced out and could no longer afford the real estate.

In an Op-Ed article for the NY Times, Nanette Lepore, a fashion designer and loyal advocate for the Garment District, stated, “Manufacturing locally, as opposed to overseas, allows us to quickly increase or decrease production, depending on what customers want, and is the only affordable option for young designers with limited resources working on a small scale.”

Despite the efforts of Nanette Lepore and Save the Garment Center, two years ago, the Garment District was consolidated to make room for cheap housing.

This occurred due to the fashion globalization and outsourcing that reduced business for the factories. As a result, rents rose, and the factories could no longer afford the rent increase.

Gary Babb, President of Paron Fabrics in Manhattan’s Midtown, says, “When the rents rose, it forced people to leave—especially against the low wages from overseas. With the higher rents, people can’t exist.”

Babb also explains since that the Garment District hasn’t seen much variety in fabric and in designs—everything has become slower.

In February, Crain’s New York reported that the Garment District had plans to move to the West Village, but that was complicated due to the conflicting agendas between the designers, unions and landlords.

The Bleak Reality

The other fashion capital of the world, London, England, has a different take on creating and manufacturing fashion and apparel.

Jess Cartner-Morley of The Guardian reported that the fashion industry makes up 1.7% of UK GDP, which is twice as much as the publishing, car manufacturing and the chemical sectors. In addition to that, it supports 816,000 jobs, while New York only supports 24,000 apparel manufacturing jobs.

Fashion brands are aiming to keep those jobs within England.

Last year, Mulberry received £2.5 million from the UK’s Department for Business Innovation and Skill’s regional growth fund to establish a handbag making factory in Somerset. The endeavor is expected to create 250 skilled jobs. The goal of the growth fund is to stimulate economic growth and sustainable jobs.

While there are a couple of companies, like American Apparel, The Row, Alexander Wang and other New York-based designers who produce clothing domestically, it may not be enough to turn around an entire industry and open up doors for younger designers.

The American fashion industry is not looking bright. It’s at risk of losing its status and more importantly, its innovation.

Perhaps Nanette Leopre said it best in her NY Times article, “We need someone like Ralph Lauren onboard, or someone like Donna Karan. We need them to realize that they’re still there, their design rooms are still there, and they should be helping support this cause.”


A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (1)

A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics

A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (1)

French ready-to-wear brand A.P.C. and former Azzaro creative director, Vanessa Seward, team up to make an enchanted casual wear capsule collection of flowy prints and well-tailored shiny lamé basics.

While A.P.C.’s Jean Touitou is known for implementing well-fitted street smart, utilitarian designs, Seward’s aesthetic is feminine and most often associated with eveningwear. While their approach to styling maybe on polar opposites of the fashion scale, this collaboration finds a seamless balance of both glamour and casual wear.

The collections seamlessness is evident that there was some serious editing,  as Touitou is known for having a strong dislike for fast-fashion chains and for any look that looks like it tried to hard to come about. The end result is a great collection with staples that will easily accompany any type of wardrobe.

The red and blue cloverleaf motif printed silk dresses can be found in a mandarin ruffled collar, or in a very Alexa Chung-esque white high collared and cuffed version.

In addition to the dresses, the skirt and cuffed shirt make excellent separates that can be paired with denim.

The lamé pieces come in two colors of rosy beige and steel blue. The tunics’ designs are wide-necked pieces with clean, minimalist tailoring, but the shininess of the lame gives it a glamorous appeal. The same fabric, colors and tailoring can be found in shorts, skirts, and pleated combishorts.

The chiffon lame dresses and blouse have a nice, understated timeless glamour that will work seasons from now.

The Mandarin collar dress and the Dejellaba dress both feature a straight cut that can be belted—a style that can be worn by many body types. The Dejellba’s blouse form does just the same.

Simple vintage accessories such as chain link bracelet and necklace and patent leather T-bar shoes also accompany the collection.

The pieces are already available and can be found at apc.fr. The prices range from $120 to $810 and according to Harper’s Baazar UK, Seward and A.P.C. already plan to make another Summer 2013 line.

A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (2)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (3)
A.P.C. x Vanessa Seward
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (4)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (5)
A.P.C. x Vanessa Seward
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (6)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (7)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (8)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (9)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (10)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (11)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (12)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.
A.P.C. And Vanessa Seward Team Up for Collection of Lamé Basics (13)
A.P.C. x Vanessa Seward | Photos Courtesy of A.P.C.

Photos Courtesy of A.P.C.


Mulberry Fall 2012 Ad Campaign Featuring Lindsey Wixon4 (1)

Mulberry Seeks Inspiration from Children’s Book “Where the Wild Things Are” for Fall 2012 Campaign

English luxury brand Mulberry and American model Lindsey Wixson teamed up to create a Fairytale-inspired Fall 2012 ad campaign to showcase a collection of fur and tweed ensembles.

During their AW 2012 runway presentation, large creature cutouts from the children’s book, “Where the Wild Things Are” adorned the runway, and the brand continued to take the wild theme editorially, but this time adding a natural forest element into the monster mixture.

The campaign was shot by British fashion photographer Tim Walker in the Blackheath Forest in Surrey, England. Walker used his signature romantic extravagance to capture Lindsey Wixon, in all her pouty glory, while being accompanied by some furry Maurice Sendak-esque, yeti-like monsters hiding their faces behind Wixon.

The ads feature Wixon wearing the numerous pieces from the collection, such as a black and orange tweed dress, fur jackets and vests, and a leather quilted shouldered jacket. The looks are also paired up with the popular Del Ray and Maisie bags, in addition to the new embellished Alexa bags.

Mulberry creative director Emma Hill was inspired by themes of dark fairy tales and fantasy travels, which is not surprising considering that Hollywood movies, like "Snow White and the Huntsman" and "Mirror Mirror" have been dominating the box offices. And Maurice Sendak’s recent death brought back a lot of fairytale nostalgia.

The collection’s ads capture a childhood fantasy and turns it  into a modern, mature, yet whimsical collection.

You can expect to see the ad campaign starting in The New York Times on June 24 and in the August issue of Vogue and Vogue U.K.


Ruffian And MAC Team Up Once Again For Lipstick And Acrylic Nail Collection

Ruffian and MAC Team Up Once Again for Lipstick and Acrylic Nail Collection

Ruffian And MAC Team Up Once Again For Lipstick And Acrylic Nail Collection
Photo courtesy of MAC

MAC Cosmetics and New York based brand Ruffian collaborated on a beauty line of nails and lipsticks based off of the red hues that dominated their recent Fall 2012 Ready-to-wear collection.

The collection reflects the brand’s modern-vintage aesthetic, and is inspired by a "good-girl-gone-bad" theme.

This is not the first time teaming up with MAC for designers Brian Wolk and Claude Morais.  Back in 2009, the designing duo collaborated with MAC to create a limited edition red lipstick for their fall show. The color was so popular that it sold out the instant it released and became their signature color. Two years later, they released the lipstick again with some nails to match.

Ruffian’s Inspiration Board. Photos Courtesy of MAC.

The collection features ready-made manicures of 24 pre-glued nails in assorted sizes that come in their signature red, gold-tipped square nails, demure black and créme ovals, and a gothic French manicure in a talon shape.

The crescents on the nails are inspired by the phase of the moon—which is a nice step away from the typical French tips.

The nails feature an adhesive that will make life easier as you can just peel and press on. Removing is easy too, as it won’t damage your nails.

The lipsticks come in three bold shades of Ruffian Naked, which is a creamy beige, Ruffian Gold, a 24-carat metallic, and of course, Ruffian Red.

In addition to adding beauty to their fashion repertoire, designers Brain Wolk and Claude Morais, have achieved artistry immortality by having their signature Ruffian Red added on the color spectrum.

The M.A.C. Ruffian Collection retails for $18 for lipsticks and $30 for nail sets and is currently available here.