doublet Stitched Your Group Chat Into a Leather Bag. One of Them Is Throwing Up.
Masayuki Ino's cult Tokyo label puts the crying-laughing, pleading and green vomiting faces on cowhide totes for fall 2026, at ¥137,500 each.
Think back to 2015, if you can stand it, when Oxford Dictionaries named its word of the year and the winner wasn't a word. It was the face with tears of joy. A little yellow pictograph beat the entire English language, and we've been sending it ironically, then sincerely, then ironically again ever since.
Masayuki Ino was already building a label on the same hunch, that the silly things people carry say more about them than taste does. He came up as a protégé of the shoemaker Mihara Yasuhiro, has run doublet's ready-to-wear since 2012 and in 2018 became the first Japanese designer to win the LVMH Prize, with its 300,000 euros. One of his early calling cards was a T-shirt compressed into an instant-noodle box that you opened with water. He sums up doublet in three words, "humour, strangeness, and comfort," and he has kept all of them.
The runway keeps proving it. For fall 2026, shown in Paris in January, Ino built a collection around air: yarns made with captured carbon dioxide, inks recovered from industrial exhaust and a Kids Love Gaite loafer you could inflate like a pool toy. Honestly, fair.
doublet's online store now lists three emoji leather bags for fall 2026 at ¥137,500 each, about $860: the crying-laughing face, the pleading face and the green vomiting face, built from soft cowhide with leather patchwork and tight stitching so each expression stands up off the front of the bag. A detachable strap lets you carry it by hand or crossbody, and Tokyo stockist Fascinate notes the black pleading version fits a laptop and A4 papers. Hypebeast reports a Nov. 9 release in camel and black, and some listings on doublet's site already read sold out.
The vomiting one is the one to know about. Anyone can carry a laughing face. It takes a particular kind of confidence to walk into a meeting holding a leather bag that's sick on itself, and that confidence is the doublet customer in full. It's also the most honest emoji of the three, which we'll leave between you and your inbox.
Small labels turning private jokes into expensive objects is an old, good tradition, and it's had a strong year: Vaquera took its saints to Supreme, and a designer who showed in a Tottenham street market got the keys to Balenciaga. The underground's sense of humor is officially worth something. Ino's version happens to come in camel.
Pick the face you send most. Then carry it where people can read it.
Shop: doublet online store
Keep it loud
